Emperador bullish on foreign business

September 23, 2021

Emperador Inc., the world biggest brandy maker, said Thursday it expects its international business to account for 50 percent of the company’s total revenues and profits by 2025.

Emperador said it plans double its revenues from branded single malt whisky by 2026 to achieve the target.

Whisky accounted for 35 percent of Emperador total revenues with sales reached P8.9 billion in the first half. Whyte and Mackay is the main source of Emperador’s international revenues.

Since Emperador acquired Whyte and Mackay in 2014, the company has rapidly grown the business by expanding from a United Kingdom-centric strategy to distribute more internationally and develop a truly globally recognized portfolio of brands.

Emperador’s single malt Scotch whisky business grew rapidly in Asia Pacific due to strong sales to China in the last five years.

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